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Book Description: The First Year CMO is an authoritative, insider's perspective on strategies for succeeding as a CMO in the first year at a new company. Featuring CMOs representing some of the top companies in the nation, The First Year CMO provides best practices for gaining credibility, prioritizing goals, and attracting new customers while retaining the existing buyer base all in the initial twelve months on the job. Aware that the departing CMO can serve as an invaluable resource to the incoming executive, the authors describe how to leverage this relationship for optimum results. Driven by the demand for marketing to embrace more of a calculated role in the company's overall strategy, the authors explain how to efficiently evaluate current marketing campaigns, obtain input from the management team, and present a strong vision that your new colleagues will embrace. From cultivating key relationships to learning the company's products to evaluating the existing team, these authors walk through how to best become familiar with the new company's people, products, and practices. Underlining the importance of seeking to understand before being understood in this diverse business climate, the authors demonstrate how to bring a fresh perspective without completely undermining the marketing department's unique culture and employee morale by continuing methods that were successful in the past and improving on the ones that were not. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to effectively assuming the role of the new CMO. Inside the Minds provides readers with proven business intelligence from C Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand picked by the Inside the Minds editorial board to author a chapter for this book. Chapters include: 1. Russ Sharer, Vice President, Marketing, Occam Networks 'The Power of Culture to Shape and Drive Marketing within Your New Organization' 2. Alan P. Kuritsky, Senior Vice President and Chief Marketing Officer, Direct Marketing Association 'Aligning Your Team and Your Goals' 3. Cynthia Round, Executive Vice President, Brand Leadership, United Way of America 'Building the Non Profit Brand' 4. Jim Schoonover, Chief Marketing Officer, MEDTOX Scientific Inc. 'Merging Past Practices with Innovative Initiatives to Move a Company Forward' 5. Joe Schachle, Executive Vice President and Chief, Commercial and Corporate Operations, Inspire Pharmaceuticals 'Learning What Needs to Be Done' 6. Dennis E. Malloy, Senior Vice President, Marketing and Sales, Annaly Capital Management Inc. 'Using Reviews, Evaluation, and Research to Enhance the Team and Gain Buy In' 7. David C. Morgan, Vice President, Euronet 'Acting as an Agent of Change' 8. Mary O Keefe, Senior Vice President and Chief Marketing Officer, The Principal Financial Group 'Escaping the Sea of Sameness: Strategies for the New CMO' 9. Randy Ransom, Executive Vice President and Chief Marketing Officer, Miller Brewing Company 'Seek to Understand Before Seeking to Be Understood' 10. Craig Levinsohn, Executive Vice President, Marketing, Merrill Corporation 'Creating a Market Driven Organization to Show Value as a New CMO'

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