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Management: Meeting and Exceeding Customer Expectations
by W Richard Plunkett
Binding: Hardcover, 8th edition, 742 pages
Publisher: Thomson South-Western
ISBN 10: 0324227167
ISBN 13: 9780324227161
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Book Description:
This seventh edition of Management: Meeting and Exceeding Customer Expectations includes dramatic changes from previous editions. It is a more comprehensive survey of the principles and practices of management as they are currently being applied, in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership

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