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The Business of Sports: Cases and Text on Strategy and Management
by George Foster ; Stephen A Greyser ; Bill Walsh
Binding: Hardcover, 1 edition, 512 pages
Publisher: South-Western College Pub
Weight: 2.47 pound
Dimension: H: 0.94 x L: 10 x W: 8.11 inches
ISBN 10: 0324233841
ISBN 13: 9780324233841
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Book Description:
Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.

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