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Golden Legacy: How Golden Books Won Children's Hearts, Changed Publishing Forever, and Became An American Icon Along the Way (Deluxe Golden Book)
by Leonard S Marcus
Binding: Hardcover, 256 pages
Publisher: Golden Books
Weight: 2.82 pound
Dimension: H: 0.87 x L: 10 x W: 9.84 inches
ISBN 10: 0375829962
ISBN 13: 9780375829963
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Book Description:
THE YEAR 2007 marks the 65th anniversary of a bold experiment: the launch of the Little Golden Books during the dark days of World War II. At a time when the literacy rate was not nearly as high as it is now - and privation was felt by nearly all - quality books for children would now be available at a price nearly everyone could afford (25 cents), and sold where ordinary people shopped. Golden Legacy is a lively history of a company, a line of books, the groundbreaking writers and artists who created them, the clever mavericks who marketed and sold them, and the cultural landscape that surrounded them.

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