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AS Communication and Culture: The Essential Introduction for AQA (Essentials Series)
by Peter Bennett ; Jerry Slater
Binding: Paperback, 3 edition, 340 pages
Publisher: Routledge
List Price: USD $37.95
Weight: 154
Dimension: H: 0.75 x L: 9.69 x W: 0.53 inches
ISBN 10: 041545512X
ISBN 13: 9780415455121
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Book Description:
AS Communication & Culture: The Essential Introduction is fully revised for the new 2008 GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step by step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests.Areas covered include:an introduction to communication and culturecultural and communication codessemiotics, communication process and modelsthe individual and contemporary culturecultural contexts and practiceshow to do the courseworkhow to do the examexamples from advertising, fashion, music, magazines, body language, film and more AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.

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