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Social Communication in Advertising: Consumption in the Mediated Marketplace
by William Leiss ; Stephen Kline ; Sut Jhally ; Jacqueline Botterill
Binding: Paperback, 3 edition, 432 pages
Publisher: Routledge
Weight: 2 pound
Dimension: H: 1.5 x L: 8.7 x W: 6 inches
ISBN 10: 0415966760
ISBN 13: 9780415966764
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Book Description:
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.

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