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Marketing for Engineers, Scientists and Technologists
by Tony Curtis
Binding: Paperback, 1 edition, 368 pages
Publisher: Wiley
Weight: 150
Dimension: H: 0.9 x L: 9.1 x W: 7.4 inches
ISBN 10: 0470057092
ISBN 13: 9780470057094
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Book Description:
<i>Marketing For Engineers, Scientists and Technologists</i> has been written using the author s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).

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