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Book Description: It takes a strong leader to hone the focus of a company and direct it toward prosperity. It takes a visionary leader to impact the seemingly well-running processes of a successful company to make it flourish even more. All too often, appropriate actions to improve organizations are overlooked because people at the helm either aren’t aware of the seriousness of the issues they face or they don’t know where to turn for accurate information to best address their concerns. This book offers concrete, practical techniques that leaders can use to confront, comprehend, and conquer a company’s ills. The Phoenix Effect presents proven strategies and varied perspectives on how managers can significantly improve–even save–their companies. By constantly examining real-time data in conjunction with the authors’ streamlined methodologies, the leaders of both strong and highly challenged companies can set realistic goals and achieve them. Whether your company currently dominates its market but has competition at its heels, has serious problems in need of immediate solutions, or faces potential demise, the nine strategies detailed in The Phoenix Effect will provide the insight to not only maintain your business, but to help it prosper.

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