Book Description:
From Entrepreneur Magazine, everything you need to know to run a successful seminar business Seminars are big business not only for those in front of the audience, but for those behind the scenes as well. Organizing and promoting seminars is a highly lucrative practice that brings in more than $100 million per year. If you re considering entering this profitable arena, you ll need the thorough, practical advice and guidance you ll find in this comprehensive and accessible new guide. Written by the experts, Organizing and Promoting Seminars is a complete A to Z guide on how to start, run, and grow your own seminar business. From defining your market and pricing your service to keeping records and attracting sponsors, here s where you ll learn how to:Identify marketable seminar topicsFind and recruit qualified speakersSelect appropriate locationsCalculate start up costs and manage expenses, fees, and taxesWork with temporary seminar employees, office and on site personnelAdvertise and promote your seminars through print media, direct mail, and the InternetHandle licenses, permits, insurance, and other legal considerationsAlso available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor The Entrepreneur Magazine Small Business Answer Book Making Money with Your Personal Computer Small Business Legal Guide Starting an Import/Export Business Successful Advertising for Small Businesses Special Offers! Free issue of Entrepreneur Magazine 50 0iscount on Entrepreneur Magazine subscription 1/2 price admission to any Entrepreneur Magazine Small Business Expo Discount on American Entrepreneurs Association membership See details and coupons in back of book.
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