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Find more info., search and price compare for Jackpot! Harrah's Winning Secrets for Customer Loyalty by Robert L Shook Binding: Hardcover, 352 pages Publisher: Wiley Weight: 1.33 pound Dimension: H: 1.17 x L: 8.8 x W: 6.82 inches ISBN 10: 0471263230 ISBN 13: 9780471263234 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: 'Any gambler knows the importance of a trustworthy house, and Harrahs has certainly earned its reputation for integrity.' –Alan C. 'Ace' Greenberg, Chairman, Bear Stearns 'Jackpot is a fast read about a fascinating industry, packed with marketing and operational nuggets that every business leader should know.' –Sergio Zyman, Author, The End of Advertising As We Know It 'In Jackpot, Robert Shook has adroitly described how Harrahs, under the leadership of Phil Satre and his team, have moved this company into the forefront of the gaming industry by implementing modern technology and initiatives without compromising the vision and culture of Bill Harrah.' –Frank Fahrenkopf, President, American Gaming Association |
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