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The Travel Industry, 3rd Edition
by Chuck Y Gee ; James C Makens ; Dexter J L Choy
Binding: Hardcover, 3 edition, 494 pages
Publisher: Wiley
Weight: 2.15 pound
Dimension: H: 1.04 x L: 9.56 x W: 7.61 inches
ISBN 10: 0471287741
ISBN 13: 9780471287742
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Book Description:
Thoroughly updated, the Third Edition of this highly respected text explores each component of the travel industry from a global perspective. New topics include: ecotourism, tourism marketing, yield management, adventure travel, travel agency mergers, and the impact of new technology on the travel industry.

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