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Safely Prosperous or Really Rich: Choosing Your Personal Financial Heaven
by Howard Ruff
Binding: Hardcover, 272 pages
Publisher: Wiley
Weight: 1.02 pound
Dimension: H: 0.96 x L: 9.28 x W: 6.4 inches
ISBN 10: 0471652830
ISBN 13: 9780471652830
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Book Description:
The two different paths to a 'rich' life
According to author Howard Ruff, there are two distinctly different and very desirable financial Heavens and a distinct and different route to get to each one. The first destination is Safe Prosperity Heaven, and the second is Really Rich Heaven. Safely Prosperous or Really Rich? examines both of these strategies as well as the near-universal mistakes that people make with their money as they follow one of these paths. The first part of this book—The Safe, Riskless Road to Prosperity—is for readers who are content to live comfortably and then some, with no financial worries and a secure future, even after retirement. In the second part of the book—Real Secrets of the Really Rich—readers are introduced to the most important things rich people have always done (and continue to do) to get rich. This section teaches readers how to make the leap from the Safely Prosperous to the Really Rich. Ruff reveals that it’s not just how much money the rich have or how smart they are, it’s their attitude toward risk and fear, their understanding of when to break the rules that Safe people follow, and their knowledge of a few simple capitalistic principles that allows them to accumulate and sustain their wealth. Safely Prosperous or Really Rich? is a unique book that allows readers to choose the path they feel more comfortable following, when making decisions about their money and their life.

Howard Ruff (Washington, UT) has had a long career as a financial forecaster and author. The Ruff Times is one of the most successful financial newsletters in history (at one point with more than 600,000 subscribers). He is the author of seven books, including the best selling How to Prosper During the Coming Bad Years, which sold more than three million copies and was on the New York Times bestseller list for more than two years. Ruff has hosted his own radio and TV programs and has appeared on most national programs, including Today, Good Morning America, Oprah, and Nightline.


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