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The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy
by
Binding: Hardcover, 368 pages
Publisher: Cambridge University Press
List Price: USD $95.99
Weight: 154
Dimension: H: 0.75 x L: 8.9 x W: 0.5 inches
ISBN 10: 052187405X
ISBN 13: 9780521874052
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Book Description:
New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice or to a proliferation of low quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state of the art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.

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