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Sports and Entertainment Management
by Ken Kaser ; John R Brooks
Binding: Paperback, 1 edition, 320 pages
Publisher: South-Western Educational Pub
Weight: 1.45 pound
Dimension: H: 0.6 x L: 10.8 x W: 8.4 inches
ISBN 10: 0538438290
ISBN 13: 9780538438292
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Book Description:
Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, managing change, and career development.

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