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Marketing Express
by William M Pride ; O C Ferrell
Binding: Paperback, 4 edition
Publisher: South-Western College/West
List Price: USD $59.95
ISBN 10: 0538466812
ISBN 13: 9780538466813
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Book Description:
MARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals product, price, distribution, and promotion as well as coverage of today's volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant to today's students.

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