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Marketing Express
by William M Pride ; O C Ferrell
Binding: Paperback, 3 edition, 461 pages
Publisher: South-Western College Pub
Weight: 2.1 pound
Dimension: H: 0.5 x L: 10.8 x W: 8.4 inches
ISBN 10: 0547060033
ISBN 13: 9780547060033
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Book Description:
Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e. Marketing Express does not include the extra end of chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage of marketing's 4Ps as well as coverage of today's 'hot' marketing topics, including ethics, e marketing, and customer relationship management. The design includes advertisements, photos, screen shots and boxes throughout the text to grab student interest and help make the content real and relevant to today's students.


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