AddALL.com - Handbook of Customer Satisfaction And Loyalty Measurement 0566087448 9780566087448

Don't forget to bookmark this web site !!

Used & Out of Print Books | Contact us | Home

Browse and Compare Price at 40+ Sites and 20,000+ Stores!!

Find more info., search and price compare for
Handbook of Customer Satisfaction And Loyalty Measurement
by Nigel Hill ; Jim Alexander
Binding: Hardcover, 3 edition, 273 pages
Publisher: Gower Technical Press
Weight: 1.5 pound
Dimension: H: 1.02 x L: 9.53 x W: 7.01 inches
ISBN 10: 0566087448
ISBN 13: 9780566087448
Click here to search for this book and compare price at 40+ bookstores with AddALL.com!

If you cannot find this book in our new and in print search, be sure to try our used and out of print search too!

Book Description:
Customer satisfaction and loyalty are becoming increasingly important to most organisations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.

Shipping Destination:
State: (US only)
Display in:
Search by:


Searching for Out of Print Books? [Click Here]

[ For web hosting, AddALL recommend Liquidweb]