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Marketing, 2008 Edition
by William M Pride ; O C Ferrell
Binding: Hardcover, 14 edition, 629 pages
Publisher: South-Western College Pub
Weight: 3.95 pound
Dimension: H: 1.1 x L: 10.9 x W: 8.6 inches
ISBN 10: 0618799702
ISBN 13: 9780618799701
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Book Description:
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

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