AddALL.com - Foundations of Marketing 0618973370 9780618973378

Don't forget to bookmark this web site !!

Used & Out of Print Books | Contact us | Home

Browse and Compare Price at 40+ Sites and 20,000+ Stores!!

Find more info., search and price compare for
Foundations of Marketing
by William M Pride ; O C Ferrell
Binding: Paperback, 3 edition, 569 pages
Publisher: South-Western College Pub
Weight: 2.47 pound
Dimension: H: 1.02 x L: 10.39 x W: 8.43 inches
ISBN 10: 0618973370
ISBN 13: 9780618973378
Click here to search for this book and compare price at 40+ bookstores with AddALL.com!

If you cannot find this book in our new and in print search, be sure to try our used and out of print search too!

Book Description:
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e marketing, and customer relationship management while incorporating up to date research and examples throughout. In addition to a well respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE.

Shipping Destination:
State: (US only)
Display in:
Search by:


Searching for Out of Print Books? [Click Here]

[ For web hosting, AddALL recommend Liquidweb]