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Election Campaigning: The New Marketing of Politics
by Dennis Kavanagh
Binding: Paperback, 288 pages
Publisher: Wiley-Blackwell
List Price: USD $44.95
Weight: 101
Dimension: H: 0.75 x L: 8.98 x W: 0.49 inches
ISBN 10: 0631198113
ISBN 13: 9780631198116
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Book Description:
The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.


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