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Modern Mass Media (2nd Edition)
by John C Merrill ; John Lee ; Edward Jay Friedlander
Binding: Paperback, 2 edition, 445 pages
Publisher: Allyn & Bacon
Weight: 1.49 pound
Dimension: H: 0.75 x L: 9.17 x W: 0.6 inches
ISBN 10: 0673990257
ISBN 13: 9780673990259
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Book Description:
This text offers an all inclusive assessment of the rapidly changing world of mass communications. Including coverage of global communication and ethics; a meaningful study of evolving media economics in the individual media chapters; and a stronger focus on media history.


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