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Doing What Matters: How to Get Results That Make a Difference - The Revolutionary Old-Fashioned Approach
by James M Kilts ; John F Manfredi ; Robert Lorber
Binding: Audio CD, Abridged edition
Publisher: Random House Audio
Weight: 0.35 pound
Dimension: H: 0.75 x L: 6.3 x W: 0.66 inches
ISBN 10: 0739354507
ISBN 13: 9780739354506
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Book Description:
There is only one CEO in recent times who has faced and succeeded at the extraordinary challenges of leading three major companies Gillette, Nabisco, and Kraft into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first person account he reveals his system for success that is both cutting edge and back to basics. Doing What Matters the action plan for identifying and tackling what s important and ignoring the rest is the key to winning in a warp speed world where the need for revolutionary speed and decisiveness increases by the day. Kilts illustrates his ideas with colorful stories. His focus on both business fundamentals and personal attributes provides the complete package, showing how to get results that make a difference. For Jim Kilts it was Total Brand Value, the framework he used for achieving better, faster, and more complete results than the competition. Whether you re CEO of a multibillion dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results.


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