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Brand Royalty: How the World's Top 100 Brands Thrive & Survive
by Matt Haig
Binding: Paperback, 329 pages
Publisher: Kogan Page
Weight: 1.15 pound
Dimension: H: 0.94 x L: 8.27 x W: 5.75 inches
ISBN 10: 0749448261
ISBN 13: 9780749448264
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Book Description:

A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, 'the performance brand,' and Coca Cola, 'the ultimate brand' and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.


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