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Public Relations Strategy (PR in Practice)
by Sandra Oliver
Binding: Paperback, Third Edition edition, 192 pages
Publisher: Kogan Page
List Price: USD $37.50
ISBN 10: 074945640X
ISBN 13: 9780749456405
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Book Description:
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed at both practitioners and students, this book will help readers relate the day to day work to overall corporate policies and planning.


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