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Marketing Operations 1999-2000 (Cim Workbook Series)
by Mike Worsam
Binding: Paperback, 5th edition, 368 pages
Publisher: Butterworth-Heinemann
List Price: USD $32.95
ISBN 10: 0750643625
ISBN 13: 9780750643627
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Book Description:
This workbook is designed for students studying for the Marketing Operations module of the CIM Advanced Certificate and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.

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