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Cybermarketing, Second Edition: How to Use the Internet to Market Your Goods and Services (Cim Series)
by Pauline Bickerton ; Matthew Bickerton ; Upkar Pardesi
Binding: Paperback, 2 edition, 355 pages
Publisher: Butterworth-Heinemann
Weight: 1.28 pound
Dimension: H: 0.75 x L: 9.06 x W: 0.5 inches
ISBN 10: 0750647043
ISBN 13: 9780750647045
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Book Description:
'Cybermarketing' is a no nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: Increasing the up to date case material Having a live Internet site to support the book Adding a collection of key URLs for market research purposes Adding a new section on marketing information systems More coverage on electronic direct and 1 to 1 marketing Covering intranets for Marcomms in more depth Building on 'Justifying the Business Case' Updated and expanded information on pricing and branding.This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st editionWritten by an author team who have advised some of the world's largest companies and consultancies on net strategy

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