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CIM Coursebook 02/03: Effective Management for Marketing
by Mike Worsam
Binding: Paperback, Revised edition, 336 pages
Publisher: Butterworth-Heinemann
List Price: USD $37.95
Weight: 207
Dimension: H: 0.75 x L: 11.65 x W: 0.52 inches
ISBN 10: 0750657065
ISBN 13: 9780750657068
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Book Description:
Butterworth Heinemann's 2002 2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!THE COURSEBOOK: CIM approved content for this year's course Approved by the CIM Chief Examiner Updated material and cases to keep you up to speed with the latest developments New section on knowledge managementCarefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.Each coursebook includes access to MARKETINGONLINE, where you can: Annotate, customise and create personally tailored notes using the electronic version of the coursebook Receive regular tutorials on key topics Search the coursebook online for easy access to definitions and key concepts Definitive coursebook written by an expert educator to guide you through the 2002 2003 syllabusPlus FREE online revision and course support from www.marketingonline.co.ukCustomise your learning, extend your knowledge and prepare for those examinations with this complete package for course success

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