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CIM Coursebook 04/05 Managing Marketing Performance
by Helen Meek ; Richard Meek ; Roger Palmer ; Lynn Parkinson
Binding: Paperback, illustrated edition edition, 304 pages
Publisher: Butterworth-Heinemann
List Price: USD $24.95
Weight: 207
Dimension: H: 0.75 x L: 11.57 x W: 0.53 inches
ISBN 10: 0750662816
ISBN 13: 9780750662819
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Book Description:
Elsevier/Butterworth Heinemann's 2004 2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Co written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2004 2005 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam

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