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CIM Coursebook 07/08 Marketing in Practice, Fourth Edition: 07/08 Edition
by Tony Curtis
Binding: Paperback, 4 edition, 320 pages
Publisher: Butterworth-Heinemann
List Price: USD $36.95
Weight: 207
Dimension: H: 0.75 x L: 11.57 x W: 0.53 inches
ISBN 10: 075068433X
ISBN 13: 9780750684330
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Book Description:
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. Written specially for the Marketing Environment module by the Senior Examiners The only coursebook fully endorsed by CIM Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory

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