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Still Going Strong: A History of Scotch Whisky Advertising
by John Hughes
Binding: Paperback, 120 pages
Publisher: Tempus
List Price: USD $29.95
Weight: 115
Dimension: H: 0.47 x L: 9.76 x W: 8.74 inches
ISBN 10: 0752431749
ISBN 13: 9780752431741
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Book Description:
Johnnie Walker Red Label, Black & White, Bells, J&B, Talisker, Lagavulin all world famous brands, but what were their origins and what is their history? Whisky, perhaps Scotland s most famous export, has been produced for centuries, but in the nineteenth century, production moved away from small stills to the sorts of mass production we see today. With the growth in larger distilleries, there was a matching growth in whisky branding and advertising. Scotch, whether Malt or blended is now produced by large companies, and the brands are known the world over.

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