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Act Now!: How I Turn Ideas into Million-Dollar Products
by Kevin Harrington
Binding: Paperback, 1 edition, 276 pages
Publisher: HCI
Weight: 0.81 pound
Dimension: H: 0.75 x L: 8.55 x W: 0.48 inches
ISBN 10: 0757307566
ISBN 13: 9780757307560
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Book Description:
Product and Pitch Advice from the Man Who Turned Television into Sellevision The Ginsu Knife, the Great Wok of China, the Food Saver, Tony Little's Ab Isolator all have sold millions and have become household names thanks to Kevin Harrington's insightful vision to bring the traveling salesman's pitch to television. Since the late 1980s when Harrington's first infomercial aired, the extended commercial, or infomercial, has become a social institution and an intriguing way for anyone with drive, determination, and a good product to become wealthy beyond his or her dreams. Some people take life as it comes; some grab it by the ears and shake and shake. Kevin Harrington is one of the shakers. When he has an idea, he 'acts now!' and he doesn't get discouraged by challenging situations he finds a way around them. The story he tells in Act Now! is partly about his role in bringing about changes in the industry and the business methods, marketing tactics, and strategic decisions he's made along the way. Budding entrepreneurs, creative inventors, and ambitious businesspeople will reap the benefits of Harrington's insights how he chooses his products, what criteria he demands of his infomercials, and the details surrounding his choices in spokespeople, timing, and synergy.


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