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Copy This! : Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies
by Paul Orfalea ; Ann Marsh
Binding: Hardcover, 248 pages
Publisher: Workman Publishing Company
Weight: 0.9 pound
Dimension: H: 0.4 x L: 8.9 x W: 6 inches
ISBN 10: 0761137777
ISBN 13: 9780761137771
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Book Description:
A charismatic, heart warming business memoir that s filled with life lessons on overcoming obstacles, Copy This! is a book for every business owner looking to grow a company, every manager helping his team perform, every visionary trying to launch a new idea and for every mother and father of a child suffering from dyslexia or Attention Deficit Hyperactivity Disorder. Because Copy This! is the story of how Paul Orfalea opened a small copy shop called Kinko s in 1970 and turned it into a $1.5 billion a year company, while barely being able to read, write, or sit still through a business meeting.

Here is the story of a dyslexic, hyperactive boy who flunked out of two grades yet succeeded in using his learning differences as opportunities, molding the compassionate, unconventional, partner driven culture that allowed Kinko s to thrive, and made it, according to Fortune, Forbes, and Mother Jones, one of the best places in America to work. In fourteen chapters narrated with the engaging voice of a born storyteller, Orfalea takes as much pleasure in discussing his shortcomings as he does his successes, and imparts the valuable lessons he s learned along the way: Manage the environment, not the people. Fail forward. Be 'on' your business, not 'in' your business. Let your soul catch up with your body. Keep a poker face and a poker mind. And know when and how to walk away. Which Orfalea did in 2000, having made millionaires out of dozens of his friends and partners, after an extraordinary 30 year run.


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