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Find more info., search and price compare for Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context by Dr Howard Schuman ; Dr Stanley Presser Binding: Paperback, 392 pages Publisher: Sage Publications, Inc Weight: 1.35 pound Dimension: H: 1.1 x L: 8.9 x W: 6.1 inches ISBN 10: 0761903593 ISBN 13: 9780761903598 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent generated categories for open ended questions and the closed categories generated by research, even with extensive pre testing with open questions; the effects of explicitly offering respondents a 'don't know' or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone. |
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