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The Beginnings of Communication Study in America: A Personal Memoir
by Dr Wilbur Schramm
Binding: Paperback, illustrated edition edition, 218 pages
Publisher: Sage Publications, Inc
List Price: USD $55.95
Weight: 64
Dimension: H: 0.75 x L: 8.5 x W: 0.48 inches
ISBN 10: 0761907165
ISBN 13: 9780761907169
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Book Description:
Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland. This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.

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