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Find more info., search and price compare for Audience Analysis by Dr Denis McQuail Binding: Paperback, 1 edition, 176 pages Publisher: Sage Publications, Inc Weight: 0.6 pound Dimension: H: 0.47 x L: 9 x W: 6.34 inches ISBN 10: 0761910026 ISBN 13: 9780761910022 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: Denis McQuail provides a coherent and succinct account of the concept of 'media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view 'from the audience' as well as the view 'from the media.' McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m |
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