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Researching the Visual: Images, Objects, Contexts and Interactions in Social and Cultural Inquiry (Introducing Qualitative Methods series)
by Dr Michael J Emmison ; Dr Philip D Smith
Binding: Hardcover, 1 edition, 256 pages
Publisher: Sage Publications Ltd
Weight: 1.12 pound
Dimension: H: 0.75 x L: 9.38 x W: 0.51 inches
ISBN 10: 0761958452
ISBN 13: 9780761958451
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Book Description:
Researching the Visual provides a comprehensive introduction to the entire field of visual research, exploring a range of approaches to visual enquiry which have previously been considered in isolation. It reviews the contributions of traditions as diverse as semiotics, ethnomethodology, symbolic interactionism and material culture studies and demonstrates their potential application for the visual researcher. The first part of the book deals with the more traditional themes in visual research. These center on the use of photographic images in ethnographic enquiry and the cultural interpretation of texts such as advertisements. It then goes on to argue that visual research should also embrace the analysis of everyday objects, places and forms of social interactions. Accessibly presented yet methodologically rigorous and theoretically grounded, the relevance of leading theorists such as Foucault, Bourdieu, Goffman and Hall, for example are discussed.The book includes numerous student exercises and projects (over 60 in all) which demonstrate that low tech, low budget' visual research can provide methodologically sophisticated ways of testing and developing cultural theory. The book is generously illustrated with images, and diagrams that serve to bring the various theoretical points into focus.Researching the Visual demonstrates the potential of the visual domain to form a crucial common ground for the diverse research agendas and theoretical perspectives of contemporary culture and cultural enquiry.


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