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Find more info., search and price compare for McQuail's Reader in Mass Communication Theory by Binding: Paperback, 1 edition, 428 pages Publisher: Sage Publications Ltd Weight: 1.9 pound Dimension: H: 1.02 x L: 9.53 x W: 7.17 inches ISBN 10: 0761972439 ISBN 13: 9780761972433 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. |
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