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E-Commerce for Dummies
by Don Jones ; Mark Scott ; Rick Villars
Binding: Paperback, 1st edition, 432 pages
Publisher: For Dummies
Weight: 1.7 pound
Dimension: H: 1.02 x L: 9.06 x W: 7.4 inches
ISBN 10: 0764508474
ISBN 13: 9780764508479
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Book Description:
This book provides a comprehensive overview of the diverse areas of e-business, including B2B and B2C. Case studies will show real world examples of what strategies are succeeding and what strategies are failing. Explanations of both business strategy and technology help you get your arms around this fast-moving and complex topic.

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