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The Source of Success: Five Enduring Principles at the Heart of Real Leadership (J-B US non-Franchise Leadership)
by Peter Georgescu
Binding: Paperback, 177 pages
Publisher: Jossey-Bass
Weight: 1.1 pound
Dimension: H: 0.9 x L: 9.1 x W: 5.9 inches
ISBN 10: 0787980374
ISBN 13: 9780787980375
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Book Description:
In The Source of Success, Peter Georgescu, former CEO of the world renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today s corporation: the relationship between the informed customer and the creative employee a relationship, he shows, that must be built with honesty and integrity. Georgescu s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:

  • Creative capacity and the brand integrity that grows from it are an organization s most important assets.
  • Enlightened leaders inspire creativity through understanding, cooperation, and respect.
  • Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
  • Alignment is the critical concept for the twenty first century organization.
  • Great companies don t happen without leaders who have transformed themselves.


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