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Winning Elections With Political Marketing
by Philip Davies ; Bruce Newman
Binding: Paperback, 1 edition, 260 pages
Publisher: Routledge
Weight: 0.85 pound
Dimension: H: 0.8 x L: 8.3 x W: 6 inches
ISBN 10: 0789033704
ISBN 13: 9780789033703
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Book Description:
Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross section of their latest findings, augmented with easy to read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.

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