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Book Description: This major new text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects economic, social, aesthetic and moral. For this growing field of interest Media Performance develops a framework and agenda that apply across national boundaries and throughout broadcast and print media. It outlines why the performance of the mass media has become a central concern in contemporary societies, and indicates how this concern relates to the public interest' the wider social good. Drawing together a broad range of evidence and methods of analysis, Denis McQuail explores: the development of norms to guide media performance; how compliance with those norms may be investigated; structures and environments for media freedom; media diversity and audience choice; how we can measure the objectivity of news information; the regulation and control of the media; how the media reflect and influence culture and identity; and the impact of technological change on future media performance.The discussion bridges the gap between the study of mass media and wider questions of politics and society; it also effectively combines normative theory and empirical research. It examines the tension between the objectives of cohesion and social harmony, and those of media freedom and diversity.Both encapsulating a major area of recent debate, and advancing it to a new level, Media Performance will be essential reading for students of media and communication studies and for those actively involved with media policy and practical journalism.

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