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Consumer Psychology of Tourism, Hospitality and Leisure: Volume II
by J A Mazanec ; G I Crouch ; Arch G Woodside
Binding: Hardcover, 1 edition, 368 pages
Publisher: CABI
Weight: 1.9 pound
Dimension: H: 0.75 x L: 9.3 x W: 0.51 inches
ISBN 10: 0851995357
ISBN 13: 9780851995359
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Book Description:
Based on papers presented at the Second Symposium on Consumer Psychology of Tourism, Hospitality, and Leisure, this second volume reflects on the progress in consumer psychology theory and research. It focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population.

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