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Location and Personalisation: Delivering Online and Mobility Services (BT Communications Technology)
by Daniel Ralph
Binding: Hardcover, illustrated edition edition, 248 pages
Publisher: Institution of Engineering and Technology
List Price: USD $104.00
Weight: 115
Dimension: H: 0.75 x L: 9.3 x W: 0.51 inches
ISBN 10: 0863413382
ISBN 13: 9780863413384
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Book Description:
The world is charging towards the new network technologies of broadband and 3G and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies location and personalisation and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementation of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.Also available:Mobile and Wireless Communications: Key Technologies and Future Applications ISBN 0863413684Telecommunications Performance Engineering ISBN 0863413412The Institution of Engineering and Technology is one of the world's leading professional societies for the engineering and technology community. The IET publishes more than 100 new titles every year; a rich mix of books, journals and magazines with a back catalogue of more than 350 books in 18 different subject areas including: Power & Energy Renewable Energy Radar, Sonar & Navigation Electromagnetics Electrical Measurement History of Technology Technology Management

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