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How You Can Manipulate The Media: Guerrilla Methods To Get Your Story Covered By TV, Radio, And Newspapers
by David Alexander
Binding: Paperback, 98 pages
Publisher: Paladin Press
List Price: USD $16.00
Weight: 35
Dimension: H: 0.75 x L: 8.36 x W: 0.48 inches
ISBN 10: 0873647297
ISBN 13: 9780873647298
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Book Description:
Media insider David Alexander reveals clever, cagey, creative methods for getting your story out with the right 'spin.' Learn how TV, radio and newspapers choose which stories to cover; which are the most influential media execs to contact (and whom to avoid); how to write irresistible news releases; how to exploit busy, competitive reporters; how the best media manipulators have used dramatic guerrilla methods to get their messages plastered across the world stage; and much more.

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