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Managing in the Service Economy
by James L Heskett
Binding: Hardcover, 1st Edition. edition, 241 pages
Publisher: Harvard Business Press
List Price: USD $29.95
Weight: 132
Dimension: H: 1.14 x L: 9.57 x W: 6.49 inches
ISBN 10: 0875841309
ISBN 13: 9780875841304
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Book Description:
The industrial revolution is over and the service revolution has begun. Managing in the Service Economy presents an intensive analysis of the new trend setting management approaches that have given leading service companies clear competitve advantage. From large multinationals to local hospitals, professional services, and transportation firms, they all share the same strategy for success what the author terms 'strategic service vision.' Strategic service vision is a four point blueprint for service managers targeting a market segment, conceptualizing how the service will be perceived by consumers, focusing on an operating strategy, and finally, designing an efficient delivery system that transforms the vision into action. Managing in the Service Economy offers valuable lessons for managers in the service sector.

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