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Book Description: In a world where intellectual property (IP) lies at the center of the modern company's economic success or failure, Rivette and Kline suggest that IP management must become a core competence of the enterprise. Such an approach will require a radical break from the way corporate America has historically treated intellectual property. For most of this century, patents were not seen as profit-generating assets, but rather as cost centers of dubious value. Accordingly, intellectual property issues have usually been handled as a legal function, separate from business strategy. But now CEOs and other senior executives need to become knowledgeable about IP. They will have to think about intellectual property as a major lever of value creation for their companies. Rembrandts in the Attic shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. Rivette and Kline present case studies of companies, such as IBM, Avery Dennison, Xerox, Lucent, Gillette, Dell, Texas Instruments, and Hitachi, which have deployed their patents as competitive weapons to capture and defend market share, outflank and out-market rivals, increase R & D effectiveness, and achieve greater results in mergers and acquisitions and joint venture activities. The book offers tools and techniques to help companies utilize their intellectual property. The authors also devote a chapter to the so-called Internet Patent Wars-the controversy surrounding recent Patent and Trademark Office decisions to grant patents for business models, particularly in the e-commerce arena--and the rise of the Open Source Code movement and the challenges and opportunities presented by alternative IP practices.

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