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American Business, 1920-2000: How It Worked (The American History Series)
by Thomas K McCraw
Binding: Paperback, 1 edition, 260 pages
Publisher: Harlan Davidson
Weight: 0.7 pound
Dimension: H: 0.7 x L: 8 x W: 5.4 inches
ISBN 10: 0882959859
ISBN 13: 9780882959856
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Book Description:
Unique for its breadth of coverage and depth of analysis this uncommonly readable book is certain to become a classic. Five of the book's ten chapters provide in-depth analyses of representative companies and the remarkable people who led them. These firms include McDonald's, Procter & Gamble, Boeing, General Motors, and Ford-all of which began as entrepreneurial startups and grew to become big businesses. Their success stories are counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but today all but extinct.
Interspersed with the company-centered chapters are five brief 'overview' chapters: one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and, most recently, computers, Silicon Valley, and the Internet.
With 35 photographs and a comprehensive bibliographic essay, this compact, enjoyable work will be highly appreciated by anyone interested in how American business powered the twentieth century.

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