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Direct Mail Pal: A Direct Mail Production Handbook
by Ken Boone; Terry Woods; John Leonard
Binding: Paperback, 1st edition, 272 pages
Publisher: Gatfpress
Weight: 0.85 pound
Dimension: H: 0.8 x L: 7.9 x W: 5 inches
ISBN 10: 0883623781
ISBN 13: 9780883623787
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Book Description:
Detailed but not overly technical, this book casts light on all aspects of the direct mail process, including planning, preproduction, and postproduction matters and is filled with technical tips, samples and illustrations.

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