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Superbrands: An Insight into Some of Britain's Strongest Brands 2005
by James Curtis ; Jennifer Small
Binding: Hardcover, 10 Anv edition, 208 pages
Publisher: Superbrands
List Price: USD $97.50
Weight: 392
Dimension: H: 0.75 x L: 13.54 x W: 0.55 inches
ISBN 10: 0954751086
ISBN 13: 9780954751081
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Book Description:
'Superbrands' aims to highlight brands, from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there. This is the 10th anniversary edition of 'Superbrands', and is part of a pioneering program that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organization and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, and a greater admiration for the brands themselves.

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