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Introduction to Perfumery
by Tony Curtis ; David G Williams
Binding: Hardcover, 2nd edition, 778 pages
Publisher: Micelle Press
List Price: USD $79.50
Weight: 315
Dimension: H: 2 x L: 9.3 x W: 6.9 inches
ISBN 10: 096087528X
ISBN 13: 9780960875283
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Book Description:
Intended as a first year text, and assuming no prior knowledge of perfumery, this text provides integrated coverage of topics from raw materials to super market shelves, from science to creation, through to marketing and business policy. The power of fragrances to communicate is strongly emphasized and an explicit framework of odour vocabulary provided. Detailed discussion of the new product development process and the central role of the perfume brief is included. The book should be of use to any writer or researcher wishing to consider any issues relating to fragranced products. It also provides students with all the information they need regarding technology and marketing and business issues.

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